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Features a blend of warm pumpkin, cinnamon, chai and clove.
August 22, 2026
By: Lianna Albrizio
Happi Indie Brand to Watch Alaffia has released a limited-edition pumpkin spice soap in-time for pumpkin season.
The brand’s Good Soap, crafted with Fair Trade certified unrefined shea butter that is handmade using centuries-old techniques by the women of Alaffia’s cooperatives, is a blend of warm pumpkin, cinnamon, chai and clove.
Free from parabens, sulfates, phthalates and silicones, Good Soap reflects Alaffia’s mission of economic empowerment, clean water access and restoration in West Africa.
Good Soap in pumpkin spice retails for $3 each at Whole Foods.
Go here to learn more about the brand in our Top lndie Brands to Watch issue.
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